Copywriter resume example
Copywriter resumes are opened alongside the portfolio — which means the portfolio URL belongs in the header, and every claim in the bullets maps to a specific sample. Strong copy resumes distinguish between brand copy (voice, positioning, manifestos), performance copy (ads, landing pages, emails with conversion data), and B2B/long-form (case studies, whitepapers, thought leadership). Each has different quality signals; naming which bucket you're in saves the reader from guessing. Generic 'wordsmith' phrasing is invisible.
How to write a strong copywriter resume
- 1Portfolio URL in the header. A personal domain beats a Google Doc beats nothing. If the work is under NDA, still link to the redacted portfolio.
- 2Distinguish brand vs performance vs long-form in the first bullet of each role. Readers screen for the one they need.
- 3Attach metrics where the work has them: CTR, open rate, conversion lift, pipeline influenced. 'Increased engagement' is invisible; 'lifted landing-page conversion from 2.8% to 3.6%' is signal.
- 4Name the voice you've written in — brand voice guides, style guides you've authored or worked within. Senior copywriters screen for voice fluency more than raw talent.
- 5Awards (One Show, Cannes, D&AD, ADDY, Clio) matter in advertising circles. List them inline with the campaign, not in a separate 'awards' block.
Sample experience bullets for copywriters
Copy these as a starting point and adapt with your own numbers. Every bullet is written to read well in an ATS and on a recruiter skim.
- ▸Senior Copywriter (performance) at a DTC skincare brand; wrote and tested 180+ Meta + TikTok ad variants in 2024 — top performers drove blended CAC from $34 to $22 over 9 months at $1.8M annual paid spend.
- ▸Led brand-voice rewrite across the marketing site (14 pages) + 22 lifecycle emails in the voice-guide workshop I facilitated; email open rate rose from 23% to 31% within 60 days post-launch.
- ▸Wrote 6 long-form case studies (1,200-2,200 words each) for a Series C B2B SaaS client; 2 became the top inbound-lead sources on the site per GA4 attribution for 2 quarters running.
- ▸Named creative on 2024 One Show Bronze for a CPG campaign; industry speaker at ANA Masters of Marketing 2023 on performance-copy iteration cycles.
Recommended templates for copywriters
These templates pair well with the copywriter role — they're ATS-friendly, appropriate in tone, and highlight the sections that matter for this kind of job.
Need a matching cover letter?
We've written a companion copywriter cover letter example with role-specific tips, a sample letter, and matched templates in the same visual language as the resume templates above.
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