Dear Creative Director,
I'm applying for the Senior Copywriter role at Mailchimp. My portfolio is at sam-writes.com — the first two case studies are performance-copy work (a DTC skincare brand, $1.8M annual paid spend, CAC from $34 to $22) and a brand-voice rewrite I led across a marketing site and 22 lifecycle emails that moved open rate from 23% to 31%. The brief your posting describes is closest to the second of those.
I specialize in performance with brand-voice depth — which is a narrower combination than it sounds. At my current shop I wrote and tested 180+ Meta + TikTok ad variants in 2024 (the CAC numbers above), led the brand-voice rewrite plus voice-guide workshop, and wrote 6 long-form B2B case studies (1,200-2,200 words each) that became the top inbound-lead sources on a Series C SaaS client's site. I've been the named creative on a 2024 One Show Bronze for a CPG campaign and spoke at ANA Masters of Marketing in 2023 on performance-copy iteration cycles.
Mailchimp's voice is one of the most-studied in SaaS and one of the harder ones to write in — technical-enough, playful, never try-hard. Your team's recent editorial-site relaunch is exactly the kind of craft challenge I'd be excited to contribute to, and the performance-copy opportunity on Mailchimp's acquisition funnels is where I'd expect to move the most.
Could we schedule a portfolio walkthrough? I'd rather walk through the brand-voice rewrite in real time than rely on the PDF to carry it.
Warm regards, Sam Brody
