Dear Hiring Manager,
Your job description mentions rebuilding the self-serve onboarding flow at Figma, and that's the exact problem I owned at Calendly over the last four quarters. We replaced a three-week sales-led onboarding with a self-serve flow that now closes 41% of new MRR without a sales rep — and the product decisions that made that possible are what I'd most like to bring to Figma.
I owned the pricing redesign that lifted annual contract value 28% without increasing churn, shipped the self-serve onboarding flow above, and led the search relevance roadmap that moved recall@10 from 0.62 to 0.81 in two quarters using a re-ranking model. I also killed three features that had below-2%-weekly-usage, which freed the team to focus on a single north-star bet rather than a roadmap of compromises. I lean toward measuring before shipping and shipping before debating.
Figma is in an interesting spot: the core creation tool is defining a category, and the monetization and self-serve surfaces need to catch up without compromising craft. That's a specific kind of PM work — adjacent to the core product but with its own failure modes — and it's the work I most want to do next.
Could we schedule 25 minutes to talk about where your self-serve surface is today and where you want it in nine months? I'd also be happy to share a write-up of the Calendly onboarding teardown I did as a worked example.
Best regards, Jordan Rivera
